Specializing in Purchasing, Rehabbing, and Managing Rental Properties in the Kansas city Metro and Surrounding Areas
If you’ve inhaled just the faintest wisp of the particulate billowing out of the internet marketing world in the past 15 years, it was almost certainly in the form of a smoke signal that said, “Content is king.” That concise maxim is a very oversimplified way of laying out the truth behind modern internet marketing.... Continue Reading →
Defining a Sales Funnel in Terms of People The first way to think about your sales funnel is in terms of the human beings that travel through it. From this perspective, a sales funnel is an ever-smaller group of people, each of which is more familiar with and excited by your product or service than... Continue Reading →
Search Engine Optimization (SEO) is a widely misunderstood process that is often deliberately made more confusing by people trying to sell you something. The point of SEO is to make sure that you appear on the first page of Google’s search results so that people will see the link to your content and click on... Continue Reading →
Why Social Media Matters to Your SEO Efforts The content funnel, once optimized through the SEO process, turned into both a way to move people toward your sales page and a way to funnel juice to your sales page. Social media performs a very similar dual purpose by putting your content directly in front of the eyes... Continue Reading →
Ireland Investments 