by Martin Orefice In many parts of Florida, not speaking Spanish can eliminate half of your potential market. While speaking Spanish isn’t essential to have a successful real estate business in many areas of the United States, learning a second language is a powerful tool that you may want to tap into. A second language can... Continue Reading →
The Investor’s Guide to Pulling Realistic Rental Comps
by Sterling White How do you effectively find and evaluate rental comps? Rental comps are just as important as sales comps when looking at buying a property. Knowing how to find them and accurately assess them will directly impact whether you’re able to achieve profitable deals. This is true even if you are wholesaling or rehabbing... Continue Reading →
Internet Marketing for Property Managers: How to Build a Content Sales Funnels
Defining a Sales Funnel in Terms of People The first way to think about your sales funnel is in terms of the human beings that travel through it. From this perspective, a sales funnel is an ever-smaller group of people, each of which is more familiar with and excited by your product or service than... Continue Reading →