How We’ve Automated the Marketing of Our Vacant Properties

Nearly all of our marketing is done online. We’ll occasionally use directional signs and a sign in the front yard for our hard-to-find homes, but these are rare and calls are few.

For our mobile home and land niche targeting low-income tenants, we’ve found Craigslist, Facebook, a local classified paper, and the popular real estate websites to be the most effective places to find potential tenants who have never heard of this.


Mail Merge

If you’re creating the same documents over and over with minor changes, you should look into using mail merges. We have these set up for rental agreements, offers, thank you letters, eviction paperwork, marketing, investor paperwork, and several others. It’s not only quick but also much more accurate than trying to make sure you or your assistant is editing all of the correct fields.


Running the Script

Our newly created marketing document contains several sections of text that will be used in various parts of the marketing. Currently, each document contains one form of English marketing and one form of Spanish marketing. (It would be very easy to create 5-10 marketing templates inside each document to provide some variety to the marketing. We plan to do this in the near future.)

This has been the most challenging automation project for us. Scripts can break, especially due to the large number of websites involved, and there’s more chance for user error in this project. Over a few months of improving the scripts and both self-diagnosing and learning from user errors, I’m happy with where it’s at.

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