Real estate. Marketing.
Despite disruptive titans like Airbnb and WeWork, you will still find “old school” methods littered across the industry—especially when it comes to marketing.
Like massive signs that say, “WE BUY HOUSES CASH” and lazy landlords who insist on checks
For some agents, “innovative marketing” consists of email blasts and posting a listing on Zillow. But if you’re looking to stand out —whether you’re looking for cash buyers, sellers, or just overall awareness around your brand—marketing (and marketing correctly!) is crucial.
In other words, more opportunity for you.
So, in order to capitalize on this trend (and avoid being a dinosaur in a vital industry), here are four easy tactics and tools to put in your real estate marketing toolbox.
4 Quick Real Estate Marketing Tactics That Actually Work
1. Create video content.
The old way of showing rental properties consisted of taking strangers in your car, burning up gas, and hoping they’d sign a lease.
Sure, you can ball out and use virtual showings, which eliminate need for physical showings. (And some brokers are killing it in international sales here.)
But if you’re not looking to blow $4,500 on the pricy VR/AR cameras, videos are it.
And you don’t have to be an agent to do this, either. This works equally as well for wholesalers, who typically resort to Craigslist posts like…well, this.
What it works for:
- Selling and marketing a property
- Lead generation
- Brand awareness
2. Post Facebook and Instagram ads.
“…The most under-priced ad product right now is Facebook Advertising. If you had to sell to feed your children, you would put your money there.” —Gary Vaynerchuk
An extension of tactic No. 1, advertising on platforms like Facebook and Instagram is a great closing tool—and another quick way to reach a larger audience.
As far as the post themselves, here are some effective examples.
What it works for:
- Selling a property
- Getting cash buyers
- Wholesaling
3. Gain followers (and capitalize!).
More social media followers. Yes, easier said than done. But doable, for sure.
Investor and social media influencer JT Holmes earned a 150,000 Twitter following in a matter of months—along with the coveted blue verification check.
“Twitter is the fastest way to build a following because people are constantly retweeting tweets they can relate to,” Holmes says. “People tend to share things they can relate to which is a fast way to build an organic following.”
The benefits of this are obvious. If you have a following of devoted aficionados, it makes your job that much easier if you’re trying to either market, source, or wholesale deals.
Another marketing tactic you can use, is what he calls “mass liking.” Target audiences will post pictures using a location, he says—a perfect tool for investors looking for local followers.
“If I’m targeting students, I’ll open the Instagram app on my phone while I’m in my bed watching TV and search a location near me like ‘Arizona State University.’ I will go through those pictures and try to like as many of their pictures as possible which helps drives them to my page based on curiosity of them not knowing who I am.”
By having content that appeals to their interests, your following naturally goes up. And from there, so does your reach—and deal flow.
What it works for:
- Wholesaling
- Brokers
- Bird dogs
- Building an online presence/brand
4. Lastly, if you must do direct mail (I wouldn’t), you at least owe it to yourself to give yourself the best chance of impressing the receiver.
What it works for:
- Facebook, Instagram ads (see tip #2)
- Quick powerpoints
- Infographics
- Content marketing/production
- Whatever the heck else you want to get out there
Ireland Investments 
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