On a daily basis, I speak to people who are caught up in living the “American Dream.” The story line goes something like this: Finish college Find a well paying 9-5 job Get married Buy a highly leveraged house Have kids Find a better paying 9-5 job Up-size to a bigger house and bigger mortgage Send... Continue Reading →
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How We’ve Automated the Marketing of Our Vacant Properties
Nearly all of our marketing is done online. We’ll occasionally use directional signs and a sign in the front yard for our hard-to-find homes, but these are rare and calls are few. For our mobile home and land niche targeting low-income tenants, we’ve found Craigslist, Facebook, a local classified paper, and the popular real estate... Continue Reading →
3 Ways to Find Amazing Real Estate Deals on Craigslist
In the “good ole days,” people used the newspaper to place classified ads. Although the newspaper might still be an effective tool in some areas, a new business has emerged that is quickly putting newspaper classifieds out of business: Craigslist. Craigslist is an online classified section where it is free to post and free to... Continue Reading →
Tired of Ineffective Mailers? It’s Time to Bring Your Marketing Into the 21st Century
Ever go to the mailbox after a long day of work, peer inside hoping to find something fun and useful (or better yet, a check), but instead it’s clogged with shiny coupons and ads from companies you have no interest in? It happens to all of us. We shove the whole stack of mailers into... Continue Reading →
4 Quick Real Estate Marketing Tactics That Actually Work (And NO, It’s Not Bandit Signs)
Real estate. Marketing. Despite disruptive titans like Airbnb and WeWork, you will still find “old school” methods littered across the industry—especially when it comes to marketing. Like massive signs that say, “WE BUY HOUSES CASH” and lazy landlords who insist on checks For some agents, “innovative marketing” consists of email blasts and posting a listing on... Continue Reading →